Emplifi：2025年社交媒体领域AI应用：消费者需求研究 报告（英文版）（15页）.pdf

1、AI in social media in 2025:What consumers wantTurning satisfaction into loyalty with the right human-AI mix in your social and customer care strategySURVEY REPORTConsumers are interacting with AI,knowingly or not,every day.From personalized recommendations to automated customer support,AI has seamle

2、ssly woven itself into the fabric of daily life.The urgency behind every messageINTRODUCTION of consumers73%use AI tools like ChatGPT for brand discovery or product suggestions.of consumers60%worry that AI-generated responses may be inaccurateof consumers64%believe AI will improve how they engage wi

3、th brands on social mediaDID YOUKNOW?The question is no longer if brands should use AI,but how to do it in a way that builds trust,boosts satisfaction,and delivers real value.As AI continues to evolve,consumers expectations are becoming more nuanced;they want experiences that feel helpful,authentic,

4、and respectful of their privacy.To better understand these shifting dynamics,we surveyed nearly 900 frequent social media users,capturing insights on their attitudes toward AI-powered brand interactions.Our goal was to uncover how consumers currently perceive AI,the concerns they have,and what they

5、expect from brands in 2025.This guide unpacks exactly what consumers think about AI on social media today.It provides actionable insights for marketers and brand strategists looking to harness AI ethically and effectively;ensuring their AI-driven initiatives not only engage but also earn the loyalty

6、 of modern consumers.2AI in social media in 2025:What consumers want What you will find in this survey reportThis study explores recent data and reveals the sweet spot brands can hit by balancing AI efficiency with personalized service-all while building trust through transparency.CONTENTS(CLICK SEC