利用生成式人工智能进行电子商务：Wayfair 的实践之旅.pdf

1、1Harnessing Generative AI for E-Commerce:Wayfairs Practical JourneyCTO,WayfairFiona Tan 2Who we areWe are an e-commerce platform exclusively focused on the homeWe bring together suppliers and customers.Our technology and services create market-leading experiences for both.Customers:21M active and gr

2、owingWayfair offers its customers a 1P experience that enhances and unifies every step of shopping for the homeSuppliers:20KWayfair partners with our suppliers to drive growth via our platformShopping ExperienceCustomer ServiceFulfillmentSupplier ServicesTechnology and Infrastructure As of Q1 20243W

3、ayfair is a tech-forward company with a customer-first mindsetWere using data and machine learning to rapidly enhance our customer experienceRELENTLESS CUSTOMER FOCUSOur teams focus 100%on helping customers find perfect items for their homes.INSPIRATION&GUIDANCEWere innovating to inspire and guide o

4、ur customers,especially those unsure of what theyre looking for and eager to explore different stylesPERSONALIZATIONWere advancing personalization and simplifying navigation by tailoring our assortment to each customers unique needs4Our AI Journey 5OUR CHALLENGEShopping for the Home Online is Differ

5、entUnderstanding what our 21 million active customersmeanConsistency across 20k suppliers and understanding of 30+million SKUs in our catalog6We are enabling.new Gen AI.powered capabilities.Product SafetyDecorifyMuseFinance&AccountingTech Transformation DeveloperAssistMerchandisingMarketingSearch,Re

6、cs&PersonalizationSales&ServicePricingSupply ChainOver a decade of ML and AIGen AITalent7Understanding our Customer:The Flywheel effectEngageCustomers explore AI driven experiences and interact more LearnCapture rich customer insights and scale personalized experiences with advanced modeling and tec