零售媒体的未来如何？.pptx

1、15 April 2025,Nir ManorTransformational Retail,Whats in Store for Retail Media,Projected to account for 50%of total digital marketing spend,Account for 25%of total ad spend,Drive up to 35%of a retailer profits,RMNs future growth prospects,Projections,By 2030,Retail Media Networks:,Source:IAB,Bain&Co

2、.,McKinsey 2024,The media landscape has shifted dramaticallyin the past decade,once dominated by TV now by Meta and Google:,Projections,Source:Emarketer,RM 3rd big wave reached$50bn inad spend faster than revious waves,-Search and Social-and will surpass them,Projections,Source:Emarketer,Search19 ye

3、ars,Social13 years,Retail Media8 years,RMNs future growth prospects,RM will access to budgets previously allocated to other media channels:,Projections,Source:IAB,Bain&Co.,McKinsey 2024,31%,18%,8%,6%,4%,2%,21%,11%,7.9bn,24.8bn,7.8bn,25bn,RMNs will outgrow the TV in 2026,Transition,Newspaper Print Ad

4、s,Retail Media,TV Ads,Retail Media,Europe:Retail Media Ad Spend,Source:Statista,IAB,Media Agencies,2021,2026,Drivers of RMN growth,Growth factors,Rise of e-commerce,Cookie deprecation,Disruption of media channels,Non-endemic advertisers,TV is irrelevant;Meta,Google become less efficient.RMNs target

5、high-intent consumers at POP to increase CVR.,Retailers fuel RMNs with extensive 1P customer data to create more personalized ads.,Shift to online shopping enable wealth of 1P data,as purchase behaviors,preferences,demographics.,Non-endemic advertisers-automotive,entertainment,financial services,fas

6、t-food,and travel see high CVR at RMNs.,Source:Emarketer,Opportunity to improve margin,RMN can significantly improve retailers profitability(8%-15%),RMNs power and potential,Growth potential,Retailers are evolving into media platforms,creating high-margin revenue streams.,1P data enables better targ