Spate：2025美妆领域的AI搜索：ChatGPT与谷歌搜索消费者使用行为比较研究报告（英文版）（21页）.pdf

1、AI SEARCH IN BEAUTY:HOW CONSUMERS ARE USING CHATGPT VS.GOOGLE SEARCHSeptember 2025HOW IS AI SEARCH CHANGING CONSUMER BEHAVIOUR?CHATGPT DATA 2Generative AI search has transformed information discovery,blending the speed of search with the nuance of conversation.The worlds largest beauty brands are al

2、ready responding.As Business of Fashion reports:“Este Lauder Companies is exploring GEO.Its February 2025 earnings call said AI search visibility was a priority for Clinique and Origins.LOral has been testing generative AI discoverability in ChatGPT and Google since 2024.”These moves mark a pivotal

3、moment for the industry:generative engine optimization(GEO)is emerging as a new frontier in search strategy,alongside traditional SEO that remains essential.At Spate,we see the real opportunity in integration.Thats why were building ways to combine AI search insights with Google data givingbeauty le

4、aders a clearer view of how consumers explore,compare,and decide across platforms.Do you have feedback or want to see more data?Book a meeting with us.Olivier Zimmer and Yarden Horwitz,Spate Co-Founders.Source:Business of Fashion“GEO Is Beautys New SEO”CHATGPT DATA Sources:ChatGPT+Copilot hold 74%of

5、 the Generative AI Chatbot Market Share in the Beauty category(FirstPageSage,Aug 2025).Google processes 14B searches per day(Washington Post),while ChatGPT processes 1B searches per day(VisualCapitalist).ChatGPT owns 74%of the Generative AI Search market.ChatGPT accounts for about 7%of all searches,

6、while Google continues to dominate the market.By analyzing ChatGPT queries alongside Google searches,Spate provides brands with a comprehensive view of the search landscape.This approach highlights the unique nuances of each platform underscoring that while consumer attention and media buzz are incr