dentsu电通：2025年首席营销官报告（27页）.pdf

1、PART OF THE DENTSU CMO NAVIGATOR SERIESAGENTS OF REINVENTIONDENTSU CREATIVE 2025 CMO REPORT?2 0 2 5?DENTSU CREATIVE 2025 CMO REPORT02AGENTS OF REINVENTIONFOREWORDWelcome to ourannual CMO reportYASU SASAKIGLOBAL CHIEF CREATIVE OFFICER,DENTSUABBEY KLAASSENGLOBAL BRAND PRESIDENT,DENTSU CREATIVEPATRICIA

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4、 OF REINVENTIONPART OF THE DENTSU CMO NAVIGATOR SERIES?12?务?86%?87%?CMO?5%?10%?25%?47%?告?割?24%?务7%?35%?32%?CMO?2025?7%6%19%12%9%9%5%02.INVEST IN INTIMACY?去?导?割?去?太?01.ANTICIPATE THE ALGORITHM?务?04.INFLUENCE THE OUTCOME?够?03.CONNECTING IDEAS?06.THE INNOVATION IMPERATIVE?90%?05.THE CULTURE CONUNDRUM?告

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6、9%87%DENTSU CREATIVE 2025 CMO REPORT07AGENTS OF REINVENTIONPART OF THE DENTSU CMO NAVIGATOR SERIES?CMO?割?锐?太?割?导?的?Nutter Butter?33厅?Z?去?Y?去?务?16.5%?割?割?呢?去?WINNING IN COMMERCE?WINNING INCULTURE?PRESENCE?PERSONALIZATION?PARTNERSHIP?名?THE CONNECTING IDEA?锐?PASSION?PERFORMANCEPACE?Passion?Pace?Partner