益普索：2025泰国汽车行业趋势报告：纯电动汽车的崛起：重塑国家未来？（英文版）（15页）.pdf

1、 Ipsos|Thailand Auto Trends|Press Briefing|September 2025THAILAND AUTO TRENDS:THE RISE OF PURE ELECTRIC CARSReshaping the Nations Future?September 2025 Ipsos|Thailand Auto Trends|Press Briefing|September 20252The Shifting Automotive Landscape in ThailandGrowth trajectory of EV adoption in ThailandSo

2、urces:https:/autolifethailand.tv/ev-register-bev-thailand-may-2025/,https:/www.mreport.co.th/news/statistic-and-ranking/549-ev-registration-july-2025,https:/policywatch.thaipbs.or.th/article/investment-60 Ipsos|Thailand Auto Trends|Press Briefing|September 20253The Driving ForceChinese OEMs successf

3、ul market penetration.Source:https:/www.motorshow.in.th/en/news/46th-bangkok-international-motor-show-en/KEY FACTORS:BYD led new vehicle orders at the April 2025 Bangkok International Motor Show;8 of the top 15 brands were Chinese.AffordabilityInnovative designsAdvanced features Ipsos|Thailand Auto

4、Trends|Press Briefing|September 20254People are considering buying HEV/BEV for their next cars,surpassing those who consider ICEResults from Ipsos.Digital FastFacts survey,August 2025,Thailand Population Ages 20-65,N=50028%32%33%6%PetrolHybridBattery/EVNot decided31%33%29%7%Ages 20-2929%29%34%10%Age

5、s 30-4424%32%32%12%Ages 45-65Types of vehicles considered at next purchaseFuture interest for BEV is strong and on par when compared to HEV and Petrol;with around 1 in 3 considering BEV at their next purchase indicating continued growth is expected over time.Ipsos|Thailand Auto Trends|Press Briefing

6、|September 20255The Tipping Point:Consumer Mindset ShiftThai consumers are ready to consider purchasing EVs.33%of car owners would consider a Battery Electric Vehicle(BEV)for their next car.Source:Ipsos.Digital FastFacts,Thailand Board of Investment,TDRI3030 to achieve 30%of total automotive product