欧洲旅游委员会（ETC）：2025年第3期长途旅行晴雨表（英文版）（23页）.pdf

1、Travel horizon:September-December 2025Long-Haul Travel Barometer 3/2025ContentsTravel intentions and barriersPages 04-10Planning details Pages 11-22MethodologyPage 03MethodologyMethodologyData collection period4-17 August 2025Travel horizon:September-December 2025Analysed samplesTotal respondents:7,

2、121Respondents likely to travel long-haul to Europe:2,808Respondents likely to travel long-haul but not to Europe:1,151Respondents not likely to travel long-haul:3,162Long-Haul Travel Barometer 3/2025Significant changesStatistically significant changes,measured as year-on-year differences in percent

3、age points,are indicated by the following symbols:Increase Decrease TargetTravel population in Australia,Brazil,Canada,China,Japan,South Korea and the US.Method1,000 online interviews with national representatives(18-70 years old),per market,per wave.FrequencyInterviews are conducted 3 times per yea

4、r and provide insights into the travel horizons:January-December,January-April,May-August and September-December.The survey is meant to gauge travellers attitudes and intentions and not to quantify demand levels.Travel intentionsand barriers01Travel horizon:September-December 2025Sample size per mar

5、ket 1,00038%69%46%37%35%29%33%20%16%5%13%26%19%16%24%11%45%26%41%37%46%54%43%69%ALLMARKETSCHINABRAZILAUSTRALIACANADAUSST.KOREAJAPANDo not intend totravel long-haulIntend to travel long-haul but not toEuropeIntend to travel long-haul to Europe-14%+6%+6%-4%-6%-6%-9%+4%+8%+7%+14%Europe holds steady ami

6、d Europe holds steady amid shifting sentimentshifting sentimentWhile economic headwinds and high travel costs are dampening demand in several markets,there is also clear evidence of resilient and evolving travel behaviour,with younger generations and value-seekers playing an increasingly decisive ro