ACSI：2025年美国电信、手机及智能手表业客户满意度调研报告（英文版）（21页）.pdf

1、May 20,2025AMERICAN CUSTOMER SATISFACTION INDEXACSI Telecommunications,Cell Phone,and Smartwatch Study 2025Cell Phone and Wireless Service Satisfaction Stumbles While Clear Leader Emerges in Inaugural Smartwatch ResultsAfter reaching a record high in 2024,cell phone user satisfaction takes a big ste

2、p back this year as underwhelming upgrades and AI integrations fail to live up to expectations.On the wireless phone service side,satisfaction slides as high expectations leave carriers little wiggle room when it comes to network coverage,service outages,and data speeds.Meanwhile,customer satisfacti

3、on with internet service providers(ISPs)inches higher in 2025,driven by gains in the non-fiber segment.While satisfaction among fiber customers still outpaces the non-fiber category,the margin has narrowed significantly as the expansion of options like hybrid and 5G provide customers with reliable s

4、ervice at lower price points.In its inaugural ACSI measurement,customer satisfaction with smartwatches debuts at 77 with a high degree of variability among the individual manufacturers reported.Samsung boasts the highest score in 2025,solidifying its place as a top performer across several industrie

5、s.WWW.THEACSI.ORG INFOTHEACSI.ORG 2025 AMERICAN CUSTOMER SATISFACTION INDEX LLC.ALL RIGHTS RESERVED.1CELL PHONES78-4%WIRELESS PHONESERVICE75-1%SMARTWATCHES77INTERNET SERVICE PROVIDERS721%WWW.THEACSI.ORG INFOTHEACSI.ORG 2025 AMERICAN CUSTOMER SATISFACTION INDEX LLC.ALL RIGHTS RESERVED.2While technica

6、l innovations and artificial intelligence tend to dominate the media headlines,customers have made it clear that these enhancements are only the icing on the cake.Strong satisfaction relies on the fundamentals in each of these industries.Wireless phone service and internet service providers need to