全球商务旅行协会&CWT：2026年全球商务旅行趋势预测报告（英文版）（18页）.pdf

1、Forecast20262026 Global Business Travel Forecast3Suzanne Neufang,CEO,GBTANicholas Vournakis,Chief Customer Officer,CWTGlobal trade jitters and the specter of a recession in major markets,in the wake of U.S.tariff uncertainties,mean confidence among travel buyers has taken a hit.The sector is now pro

2、ceeding with caution.This is reflected in low single digit,or below single digit,price rises for this years forecast.Yes,the industry continues to wait for a new normal,but it is likely to emerge in fits and starts.Airlines,hotels and ground transport providers will respond with agility and speed to

3、 any future weakening in demand.Expect capacity discipline from suppliers who will take measures to protect their margins,maintain yields and uphold pricing,since these have been hard-fought gains post-pandemic.For the first time in a number of years,the balance in pricing power is shifting,albeit v

4、ery slightly,away from suppliers.Yet buyers will have to be savvy to work out where they will have an advantage.Using data to break down travel spend by sector,route and destination will be crucial.This forecast provides actionable insights to help navigate these issues in detail.The pricing of glob

5、al business travel is entering a new phase.In the short-term,economic uncertainty,policy shifts,and trade volatility are weighing on pricing.Over the longer term,we expect continued,though more moderate,price increases in 2026.The fundamentals that are supporting higher prices remain in place:constr

6、ained air capacity growth,steady but limited hotel supply pipelines,and persistently high supplier costs.While the post-pandemic rebound in leisure travel demand appears to have leveled off,it is not showing any significant signs of waning.Meanwhile,business travel demand also remains resilient.Lowe