Meltwater融文：2025年全球二手时尚奢侈品市场消费者洞察报告（英文版）（23页）.pdf

1、Brands on ESGA generations point of viewConsumer Insights:Luxury Fashion ResaleThe data behind the brands,platforms,and trends driving the surging luxury resale 2ContentsMethodology03Introduction04Leading Purchase Drivers06Buzzworthy Platforms,Items,and BrandsThe Counterfeit ConundrumFinal Word10182

2、23MethodologyThis report presents insights and analysis pulled from Meltwater solutions.The data referenced includes mentions of relevant keywords,phrases,brand names,and hashtags across global social and digital media sources,as well as blogs,product reviews,podcasts,forums,and social media sources

3、,including X,Instagram,Facebook,Reddit,and Pinterest from February 1,2024 to January 31,2025.Click here to learn more about the metrics we use in this report.Imagine if this data were tailored to your brand.Uncover the insights your teams been searching for with a demo of the Meltwater Suite.4 4Use

4、the insights ahead to:Identify emerging affinities Pinpoint evolving preferences Inspire high-impact campaigns Highlight new opportunities Refine existing strategiesHow pre-loved luxury is changing fashionIntroductionIgnore the secondhand luxury fashion sector at your own risk!From berets to heels,p

5、re-loved fashion is changing how consumers view luxury and their buying power.Within the next 10 years,the luxury resale market is expected to reach$95.2 billion.Is your organization or brand ready for the changes in store?This report gives marketers a head start on understanding what drives consume

6、r engagement in the secondhand luxury fashion sector.Get an interactive lookCheck out the data behind this report in our exclusive luxury resale insights dashboard.1.Market.us,20245 5Secondhand luxury post volume and engagement over timeSocial media engagement with secondhand luxury content is skyro