安永（EY）：2025年度奢侈品客户指数报告：赢回“向往型消费者”（英文版）（66页）.pdf

1、 EY 2025 Luxury Client IndexWinning back aspirational luxury clients3717 2333536062ForewordMotivations and valuesAppendix:Study methodologyManaging barriers and purchase intentionsPurchase experience New offers and opportunitiesTop recommendations for maisonsKey contacts and contributors3|Luxury Cli

2、ent Index:winning back aspirational luxury clientsFor decades,the luxury sector has enjoyed double-digit growth,reaching a global value of 363 billion(Reuters 2025),in part due to wealth expansion in new markets.But in the face of an economic downturn,and more subdued spending from markets such as M

3、ainland China,the sector as a whole has been seeing a significant slowdown,sparking profit warnings across the industry and a US$240 billion fall in European luxury shares over the course of just a few months(Bloomberg 2024).Sales reports indicate that wealthy clients are maintaining or even increas

4、ing their spend with luxury maisons(brands).Maisons struggle to maintain sales often comes directly from a decrease in new client acquisition and a decrease in spend from the rest of their current clients.This could be a reflection of tougher economic conditions,with global growth forecasts revised

5、downward(OECD 2025),along with the possibility that price elasticity has now reached a ceiling.The luxury paradox still stands:The more desirable a brand becomes,the more sales grow,the more people wear brands,the less desirable the brand becomes.In this complex context,what can brands do to retain

6、client loyalty?With a wealth of experience supporting the transformation of industry-leading luxury companies,a new Luxury Client Index is being launched as an EY initiative.This year,we focus on the purchase drivers for aspirational luxury clients,to help maisons navigate the current market slowdow