Pixability： 2019年数字视频状况报告（英文版）(17页).pdf

1、Uncovering the top trends in video advertising across YouTube, Facebook, Instagram, and Connected TV 2019 INSIGHTS REPORT 2019 State of Digital Video | Insights Report3Data powered by TABLE OF CONTENTS Introduction Video Ad Budgets Quick Primer On Views View-To-Completion Rates Length Of Creative Co

2、nnected TV Direct Response Devices Time Of Day Age Of Viewers CPM & CPV Customer Success Story Conclusion 1 3 4 5 6 7 8 9 10 11 12 13 14 2019 State of Digital Video | Insights Report1Data powered by IINTRODUCTION Decoding the Mega Platforms Theres a startling statistic that next year (2020), 82% of

3、internet consumption will be video.* In addition, eMarketer data shows that say that over 75% of the advertising on video will be run through the mega platforms of YouTube, Facebook, Instagram, Amazon Fire TV, and other CTV channels next year. So as a marketer, how do you create a unified approach t

4、o these platforms to reach this booming audience? Each year our analysts pull together this report to help answer that question. We analyze data from campaigns that ran on these mega platforms through PixabilityONE to gain insights to help advertisers. On the following page are some of our top takea

5、ways from this years report. *Source: Cisco Visual Networking Index 2019 State of Digital Video | Insights Report2Data powered by Facebook, YouTube, and Instagram continue to be the primary video ad platforms for agencies, but CTV platforms are right on their tail. YouTube continues to be the king a

6、t delivering view-to-completion rates (VCRs) among the platforms that offer skippable ads. Interestingly, the longer the ad length on YouTube, the higher the VCR. YouTube is also the only social platform that delivers ads on every device including TV. Facebook is the best way to generate clicks thro