Circana：2025老龄化曲线：美国代际变迁洞察报告（英文版）（38页）.pdf

1、Circana,LLC|Proprietary and confidential1Copyright 2025 Circana,LLC(“Circana”).All rights reserved.Circana,the Circana logo,and the names of Circana products and services are trademarks of Circana.All other trademarks are the property of their respective owners.The Aging ArcOctober 2025Insights into

2、 U.S.Generational ShiftsCircana InspireCircana,LLC|Proprietary and confidential2 2Circana,LLC|Proprietary and confidentialOverview12345Personalities&PurchasingShopping PreferencesPersuasionsPredictions&Pathways for GrowthGenerationsTable of Contents2Circana,LLC|Proprietary and confidentialCircana,LL

3、C|Proprietary and confidential3 3Circana,LLC|Proprietary and confidentialGenerations Table of ContentsOverviewPersonalities&PurchasingShopping PreferencesPersuasionsPredictions&Pathways for Growth0103050402Circana,LLC|Proprietary and confidential4 4Circana,LLC|Proprietary and confidentialShifting pr

4、iorities across the Aging Arc highlight dynamic generational purchasing behaviorsGeneration Size ShiftLife Stage ShiftWatershed MomentsTech/AI AdvancementsCircana,LLC|Proprietary and confidential5 5Circana,LLC|Proprietary and confidentialToday,Baby Boomers and Gen X are the largest share of spendSou

5、rce:U.S.population share by generation 2023|Statista:Source:Circana Complete Consumer,Latest 52 Weeks Ending August 10,2025,%of spend controlled by generation,as determined by head of householder age,*Gen Z retail sales is representative of 19-28 years olds S H A R E O F P O P U L A T I O N12%Gen Al

6、phaBorn 2013-20250-12 years old 22%MillennialsBorn 1981-199629-44 years old 19%Gen X Born 1965-198045-60 years old 18%Baby Boomers Born 1946-196461-79 years old 9%SeniorsBorn Before 1946 80+years old 20%Gen Z Born 1997-201213-28 years old NA28%33%32%2%5%*Share of Total Retail Dollar SpendCircana,LLC