波士顿咨询（BCG）：2025汽车消费者需求洞察：面向汽车整车制造商的全球指南（英文版）（16页）.pdf

1、AUTOMOTIVE INDUSTRYWhat Car Buyers Want:A Global Guide forAutomotive OEMsBy Albert Waas,Maximilian Sandholzer,Philipp Sadek,Felix Stellmaszek,Dong Cui,and Aakash AroraARTICLE NOVEMBER 04,2025 15 MIN READThe automotive industry is no stranger to surprises.Disruptions come on many fronts,includingcons

2、umer preferences.We surveyed more than 9,000 consumers in ten countries to find out whatthey think about and what they want when buying a vehicle.Weve distilled their responses tocapture five actionable(and perhaps surprising)takeaways on:Chinese brands move to the worldwide stage2025 Boston Consult

3、ing Group1Power train choiceBrand loyaltyAutonomous vehiclesThe allure of digital featuresConsumer preferences reflect profound competitive changes that demand urgent responses fromOEMs.Competition is heated,with fuel coming from new sources.For example,Chinese OEMshave global ambitions and are expo

4、rting record numbers of vehicleswhich they can sell at highlycompetitive prices,thanks to the companies high speed of innovation,structural cost advantagesin the battery supply chain,various government supports and incentives,and low labor and energycosts.Other big shis:a once global industry is bec

5、oming a multiregional one,requiring newconsumer insights and strategies.The move from ICE to electrified power trains continues toaccelerate(especially among younger age groups),with fully electric vehicles(battery electricvehicles;BEVs)claiming a 15%share of global new-vehicle sales in 2025,up from

6、 6%in 2021.Autonomous-driving features are becoming more commonplace and more widely acceptedWaymo completed its 10 millionth driverless ride in June of this year.OEMs should not take their eyes off the strategic road.The next five years will be critical for theglobal automotive industry.Aer all,abo