TGM Research：2025年圣诞节美国消费者行为与偏好洞察报告（英文版）（20页）.pdf

1、INSIGHTS 2025USA REPORTCONTENTInformation about the research03Section 1:Holiday Spending Pulse06Section 2:From Dreams to Gifts11Section 3:Holiday Checkout Countdown14Information about the ResearchSchedule:16 September 25 September 2025Sample:A representative sample of N=502 participants in the US,ag

2、e:18-75Methodology:Internet interviews(CAWI),research project was entirely conducted by TGM ResearchFrom shopping habits to festive choices,TGM Research surveyed six countries to reveal how consumers will celebrate Christmas 2025.About TGM Christmas Report 202563,023countries studiedconsumers askedS

3、tudy FindingsSECTION 1:HOLIDAY SPENDING PULSEDive into shoppers plans and the forces shaping Christmas spending with TGM!Most Americans Plan to Spend$100$499 on Christmas Gifts in 2025Most U.S.shoppers will spend$100$499,led by younger adults(1824)in the lower$100$249 range,while middle-aged groups(

4、2554)concentrate in$250$499.Older adults(6575)emerge as the biggest spenders,with over a third spending$500+.M2.Please estimate your total expenses for gifts during the Christmas period in the US following categories USA N=502Whats your estimated total gift expense for Christmas?-Total&Age group Age

5、 group/Gift expense Under$99$100-$249$250-$499$500-$999$1000+18-24 yo17%36%21%17%9%25-34 y.o21%24%28%15%12%35-44 y.o16%26%28%20%10%45-54 y.o26%22%29%15%8%55-64 y.o21%31%22%17%8%65-75 y.o14%26%24%24%11%$250-$49935%$100-$24936%Under$9915%$500-$99911%$1000+3%Under$9919%$100-$24927%$250-$49926%$500-$999

6、18%$1,000+10%N=66*N=110N=92N=78N=86N=70*Small baseProduct Quality and Sales/Discounts Drive Christmas Shopping Decisions of Americans besides priceWhat are the main factors that guide your Christmas shopping choices?M5.What are the top 3 factors you consider when making Christmas shopping decisions?