Bizrate Insights：2025 TikTok GMV Max：广告预算优化与销售增长之道研究报告（英文版）（39页）.pdf

1、ON TIKTOKMAXHow to Grow Sales Without Wasting Ad Spend?GMV2Table of ContentsWhat Is GMV Max?The Core Concept and Why It Works GMV Max vs Traditional Media Buying Approaches01Measuring Success with GMV Metrics What KPIs Actually Matter?How to Track GMV Growth?04Case Study GMV Max in Action Case Study

2、:How Triquetra Health Grew 4x ROAS with GMV Max Ready to Scale?How to Activate the Framework Now05The 5 Growth Levers of GMV Max Winning Product Strategy for TikTok Virality Intent-Based Targeting with TikToks Algorithm Conversion-Driven Creatives(Beyond Just UGC)Funnel Optimization:From Scroll to C

3、heckout Retention&Lifetime Value in the TikTok Ecosystem02How to Apply GMV Max to Your Business?Step-by-Step Growth Framework Auditing Your TikTok Funnel&Catalog Mapping GMV Max to TikTok Shop,Ads,and Live Tools,Tactics&Media Buying Tips for Execution4342827303433367691113141716202523033What IsGMV M

4、ax?4At its core,GMV Max is a growth framework designed to help TikTok-first brands increase their gross merchandise value without overspending on ads that dont convert.Instead of chasing low CPAs or trying to“hack”TikToks algorithm,GMV Max helps you focus on the five key levers that actually grow re

5、venue sustainably.Unlike metrics like ROAS or CTR,GMV reflects the total value of products sold,the number that actually determines your top-line growth.While ROAS can look great on paper,it often hides deeper issues in your funnel.GMV,on the other hand,tells the truth.GMV Max is built to solve the

6、biggest issue TikTok sellers face:scaling without burning cash.It works by aligning your entire marketing stack,including products,targeting,creatives,funnel,and retention into one unified strategy focused on conversion,not just exposure.On TikTok,the algorithm pushes content,not ads.Creatives are y