YouGov：造车新势力：2025英国新兴汽车品牌消费者意向报告（英文版）（27页）.pdf

1、Next-gen automakers 2025/Research RealityThe road ahead:G R E A T B R I T A I NAre Brits considering emerging car brands in 2025?Next-gen automakers Great Britain 202521Foreword2Report takeaways3Who are Britains future car buyers?4The new frontier of auto5Whats driving appeal?6Whats pumping the brak

2、es?ContentsNext-gen automakers Great Britain 20253Get in touchStart your audience analysisBritons are paying closer attention to a new generation of carmakers.Once dominated by traditional names,the market is now seeing new and emerging brands competing for awareness,trust,and relevance.This report

3、looks at how people in Britain are responding to these newer players whats driving awareness,what sparks curiosity,and what factors still hold them back.Today,69%of Britons can name at least one emerging car brand,and awareness rises sharply among those planning to buy a car within the next three ye

4、ars.Together,these insights shed light on the growing visibility of challenger brands and the openness of future buyers to look beyond traditional automakers signalling where opportunity lies as the next generation of car brands takes the wheel.”Russell FeldmanHead of Client Services,YouGov UKForewo

5、rdhttps:/ automakers Great Britain 20254Awareness of emerging brands is widespreadPrice drives appeal;lack of familiarity fuels hesitationGerman car brands lead on quality;Japanese on valueKey takeaways 7 in 10 Britons recognize at least one emerging car brand(69%)led by MG(54%),Polestar(40%),and BY

6、D(29%).Awareness is notably higher among future car buyers,suggesting engagement rises as purchase consideration nears.Competitive pricing(53%),long warranties(47%),and fuel economy(37%)are the top motivators to consider new brands.Among Britons planning to buy a car within 3 years,52%lack knowledge