适应原的力量.pdf

1、The Power of AdaptogensCam ParrisSeptember 24,20252My Role Market Research-CentricMarket Research/Concept Development1“Hey I have this brilliant idea based on extensive consumer research”Science,Translation,Advocacy+Regulatory“I will advise if your brilliant idea has legs.2Technical/Prototype Develo

2、pment“I will advise if your brilliant idea has feet.3Ideate within a framework of leveraging premix to provide functional claims in food and beverage products Agenda2 Whats an adaptogen?3 Consumer insights4 Opportunities for juice 5 Considerations when using adaptogens1 The objective4Seeking Green P

3、asturesAdaptogensSparkling JuiceNew Concept in existing or adjacent categories Juice/Juice DrinksorObjective Show real opportunities for lifting juice by reinvigorating or expanding its usage occasion via adaptogens6Retail Value Growth of Beverages Category 4 year CAGR Waters and energy drinks are a

4、bove industry growth both in value and volume.Juice flat in past year.*Growing in volume above industry average per EQNielsen IQ Calendar years 2021 to 20247%-20%-15%-10%-5%0%5%10%15%BEVERAGES COMBINATION PACKSSMOOTHIESOTHER PROBIOTIC DRINKSPARKLING JUICEVEGETABLE JUICERTD CHAI TEATONIC WATERFRUIT/V

5、EG BLENDFRUIT JUICEDAIRY BASED DRINKSALOE DRINKVALUE ADD WATERAPPLE CIDERRTD COFFEE*LEMON/LIME JUICE*KOMBUCHA*CLUB SODALIQUID TEAFRUIT DRINKSPARKLING WATERSPORT DRINKSBEVERAGESSELTZER WATERWATER*SOFT DRINKSENERGY BEVERAGES*COCONUT WATER*What is an Adaptogen?What Are Adaptogens?Three general guidelin

6、es apply 8Source:www.ema.europa.eu/en/adaptogenic-concept-scientific-guideline#current-version-sectionSubstances that are stated to have the capacity to normalize body functions and strengthen systems compromised by stressPlant extracts that are nontoxic in normal therapeutic dosesAre reported to ha