英敏特（Mintel）：2026年全球包装趋势预测报告（英文版）（18页）.pdf

1、From This Years Signals To Tomorrows Trends2026 GLOBALPREDICTIONSPACKAGINGEvery industry is being reshaped by disruption,and packaging is no exception.Environmental urgency,shifting regulation,and rising consumer scepticism are converging to redefine what“sustainable”really means.Recycling,once the

2、hero of circular design,is fast becoming its cautionary tale.Consumers who once believed recycling could close the loop are now questioning the system itself.Theyre fatigued by broken promises,frustrated by complexity,and losing faith in the idea that doing their part is enough.Brands,too,are facing

3、 their reckoning,as 2025 sustainability pledges pass unfulfilled and performance gaps become visible.What happens when the recycling myth collapses,and what will replace it?Brands(and retailers)will need to reflect this new era of consumer pragmatism,material honesty,and design restraint,reshaping b

4、rand trust over the next five years.At its core,this is not a story of failure,but of evolution.The next chapter of sustainable packaging will be built not on idealism,but on authenticity,transparency,and reduction.For marketers and innovators,this is the moment to move beyond recyclability.INTRODUC

5、TIONThe End of the Recycling Myth Dont Just Launch it.Celebrate it.Mintel Most Innovative awards recognise the best new consumer products across food,drink,beauty,household and beyond.If your launch has made people stop,look,taste,or try,this is your moment to shine.READY TO SHINE?DOWNLOAD ENTRY PAC

6、K010203Consumers are waking up to the uncomfortable truth:Most“recyclable”plastic isnt actually recycled.Years of messaging have built an expectation,but not the infrastructure.The result?Recycling fatigue,and the start of a major trust crisis for brands.Brands once raced to outdo each other with fu