grocers. In 2025, we expanded our sample, surveying more than 5,520 consumers across five markets: Egypt, the Kingdom of Saudi Arabia (KSA), Morocco, Qatar (which makes its first appearance in the survey), and the United Arab Emirates (UAE). We also interviewed industry experts to get their perspectives on key challenges Looking ahead, to capitalize on rising consumer optimism and break out of this slow-growth trap, grocers may need to find pockets of opportunity, sharpen their customer offer to cater to shifting shopper landscape to help retailers identify where opportunities may lie.