Online video is expected to grow at a rate of 27.60%, reaching α 30% share of advertising spend by the end of 2025, on par with social media. This growth is driven by the increased consumption of live and interactive videos, as well as the widespread usage of short video While paid search will see α growth of 15.93% in 2025, its revenue share is expected to decline. By the end of 2025, the share of paid search is projected to be 22%, down from the current 23%. During this period, the share of display banners will decrease from the current 16% to 15%, despite growing at a rate of 15.15% over 2024.