YTD 2025 U.S. Bestselling Vehicles
U.S. vehicle sales have been resilient through the first three quarters of 2025.5 Sales have been pulled forward in 2025, as many customers rushed to purchase vehicles in the spring ahead of tariffimplementations. Additionally, volumes were boosted by strong EV sales in Q3, in advance of certain EV subsidies ended on September 30.1.5 However, sales growth was muted as higher vehicle prices and continued high interest rates impacted new-vehicle affordability.5 For the full year 2025, forecasters expect 16.1 million units sold, relatively flat compared to 2024. EV sales are expected to plummet for the remainder of 2025 after the $7,500 EV tax credit expired in September.5 For 2026, sales are expected to drop about 3% to 15.6 million units, driven mainly by price increases caused by auto and metal tariffs. Manufacturers are expected to start passing on the costs of tariffs in late 2025 and into 2026. Tariff cost increases range from $1,000 per car for U.S.- assembled vehicles to an average of $5,500 for imported vehicles.2 Through Q3 2025, pickup trucks had a significant bounce back in sales compared to 2024. Pickup trucks once again rank as the top-two-selling vehicles in the U.S. The Ford F Series and Chevrolet Silverado ranked #1 and #2 in units sold, increasing 14% and 19%, respectively, over 2024. The strong sales growth comes after both models saw a decline in sales in 2024. The rest of the top 5 remains the same with the Toyota RAV4, Honda CRV; and Ram pickup. The top selling EV on the list, the Tesla Model Y, sold an estimated 232,000 units s0 far in 2025, a 23% decrease from 2024.19