Proportion of App Monetization Model by App Category (IAP vs. Hybrid vs. IAA)
IAA-only monetization is the dominant revenue model. Education [48.1%], Utilities [46.3%], and Entertainment The share of IAP apps in Social (35.9%] and Life Services [(34.1%] is higher compared with other categories, across IAA, IAP, and Hybrid models, signaling diversification and experimentation within the category.