When it comes to experiences, enterprise teams aren't dabbling; they're building capability. activities, the results reveal a pattern: 31% invest a small portion (1 to 10% of the marketing budget). 22% invest moderately (11 to 30% of the budget). . 17% make a large investment (31 to 50% of the budget). · 5% invest the majority (over 50% of the budget). · 25% aren't sure how much they spend on experiential marketing. That last number says everything about the enterprise condition: When systems get big, even your budget can get lost in Enterprise teams track experiential impact across a strong, but scattered set of metrics: