period in 2024. In contrast, after recording muted or negative growth at the start of the year, Poland (15.2%), Hungary (15.7%) and Slovenia (8.3%) have now registered strong growth. Luxembourg continued to post strong gains in both arrivals (18.6%) and nights (18.8%) this year. Its tourism strategy positions the country as a high-quality and sustainable destination with a key focus on nearby markets, notably Croatia (-9.0%), Portugal (-6.0%), Malta (-4.0%), Greece (-2.0%) and Spain (-0.5%) all down year-on-year. These vary considerably in terms of the absolute fall in visitor numbers, but all point to some more muted demand. Nights spent in these destinations were also lower, suggesting factors beyond cost alone is deterring travel. Ireland (- 11.9%) saw the largest decline in French arrivals, with cost pressures deterring trips. France recorded its third hottest summer since 1990 in 2025, which has likely contributed to stronger demand for cooler destinations in Central and Eastern Europe. Bulgaria (16.8%), Hungary (15.7%) and Poland (15.2%) have all seen a surge in French travel this year, offering affordable, cultural and cooler breaks. The coolcation trend is evident in among Nordic destinations with nights spent in Norway up 13.1% and Finland up 6.2% on last year.