Omdia commissioned research, sponsored by the Broadband Forum However, virtually all revenue growth today comes from growth in subscriptions (which will increase from 1.16 billion consumer connections in 2020 to an estimated 1.83 billion by correlation between subscriptions and revenue growth. saturation in many countries, so overall revenue growth is also starting to slow. It is critical revenue growth, and vAS are a key way for telcos to achieve this goal, both by adding value market share) and by creating new premium features that help grow broadband ARPU. When broadband services were first launched, the marketing focus was squarely on speed and price. In the early days of broadband, this made perfect sense because speed was the main differentiator for broadband over narrowband connectivity, and price is always an important metric in any market. As markets matured and became more competitive, this focus meant that speeds grew exponentially, but ARPU remained relatively flat. By the end @ 2025 TechTarget, Inc. All rights reserved. Unauthorized reproduction prohibited