genres, signaling a competitive UA environment. Life Services [+42%] leads in app count, driven by its Finance & Business [+43.5%] records the fastest YoY growth, reflecting rising competition as more apps invest in paid acquisition to reach high-value users. Entertainment (+38.2%] and Utilities (+24.3%] als0 see Education [+36.2%] and E-Commerce [+35.2%] maintain