look for new brands to try. Gen Z is among the most likely to try new brands in hair care, nail care, makeup, and fragrance, but far less likely than older generations to try new skin care brands. Gen X and baby boomers are least likely to try new makeup brands, but they are most willing to try new skin care brands. When it comes to how important different product attributes are, beauty shoppers are most likely to say that it is very important that products be non-toxic, followed by products that use ingredients/processes that are products to your decision to purchase its products? Share of all respondents who say very important or not important at all. different skin that are'clean'thatare colors,hair