Increasing travel prices have had diverging effects. On the one hand, they have spurred travellers to seek value through off-season travel or off-the-beaten-track destinations; on the other, they are leading to shorter stays in some factors as the greatest challenge facing the industry. Airline data showed a similar trend towards increasing interest in the shoulder season, with Revenue Passenger Kilometres (RPKs) increasing year-on-year by 6.7% in October and 7.1% in November, compared to 4.4% and 6.0% 84%, providing a degree of stability as airlines seek to expand capacity. The European accommodation sector also showed stability in 2025, with full-year occupancy levels 0.8% higher than in 2024 and average daily rates up 1.2%, pushing revenue per available room up by 2.1%. All metrics recorded their travel. International tourist arrivals are expected to grow by a further 6.2% year-on-year overallin 2026, although an increasing share of this growth will be driven by long-haul travel, which is forecast to increase by 9%. China and India in particular, source markets that remain below pre-pandemic levels, are expected to grow by 28% and 9% respectively in 2026 compared to 2025. Various travel limitations affecting these markets have eased over the past