llicit market share growing, legal share shrinking calculating the market shares for the legal and illicit segments10. The results indicate that Ethiopia already had a large illicit market, but In contrast, the market share of the legal market declined from 65% to 33% over the same period. The legal market then regained some market share in 2022 and 2023, albeit remaining well below its share The illicit market share expanded from 51% in 2023 to 78% during 2025 YTD. The legal market share, meanwhile, declined from 49% When considering the developments across the whole period under investigation, the illicit side gained 43 percentage points (ppts) in