Beauty E-commerce Market Size & Platform Share (USD)
that drive both discovery and conversion. 2025, growing 8.4% to reach $92.3 billion. The Tmall continued to contract, declining 7.0%, while JD.com held relatively steady with a slight priorities. On Douyin, men's body care, face masks, and men's hair care and styling saw platform, surpassing Tmall for the first time. Douyin's beauty sales reached $46.8 billion,