China is estimated to have accounted for 8.2% of all long-haul arrivals to Europe in 2025, versus 12.1% on average in 2015-19. Japan represented a smaller but still significant share of 3.0%. Arrivals from China are up 10.8% year-on- pent-up demand in initial recovery from the pandemic. Chinese demand is more subdued than in earlier decades as long-haul travel as an alternative to the Us. Although India is a smaller source market for Europe, it is becoming increasingly important. Arrivals from India are up 2.7% on 2024 for the year-to-date, slower than most other long-haul markets, driven in part by significantly fewer trips to Turkiye and Slovakia. While arrivals from South Korea are down on the year, partly due to a less favourable Caribbean) of in 2025. The US is the main driver, accounting for 69.8% of Americas-to-Europe arrivals and 36.0% of Despite the trade-policy uncertainty following US tariff announcements beginning in April 2025, American visits to Europe are up 5.o% for the year-to-date, though performance varies by destination. This is slower than during the same period last year (9.7%), suggesting that some policy-related headwinds have translated into weaker global relations shape US traveller behaviours. Tourist arrivals from Canada to Europe are up 9.6% for the year-to- date, supported by improved air connectivity. Some Canadian tourists likely opted to visit Europe instead of the US, to incentives such as free national-park admission and other promotions.