For advertisers that were active on Google Demand Gen campaigns in both Q1 2025 and Q1 2026, Demand Average CPM fell 23% in Q1, however, with spending coming in 22% higher, a slight deceleration from Q4. While average, some advertisers did see an uptick in impression share for image ads. Spending on Google Display Network (GDN) inventory across multiple campaign types, but primarily display Demand Gen, and App campaigns, was up 10% year over year in Q1 2026, an acceleration from 6% growth a quarter earlier. GDN impressions fell 22% year over year, though, while average CPM was up sharply at 41%