and distinctiveness differs depending on the size of IF. familiarity with their sport and a well-established voice. continue refining their communication style. IFs should aim natural, while also considering the need to have multiple flexibility in tone across platforms and content. Larger IFs tend to communicate more inclusively, thanks to wider audience awareness and familiarity with their sport. speak more to core fan groups. Medium-sized IFs could their role as governing bodies of their sports. However,