Overall global growth remains positive, but performance differences between segments are widening, creating a more Women's properties delivered consistent positive growth across all four years. In 2024, when wider volatility and maintain positive global performance. This positions women's sport as one of the most reliable sources of incremental growth in the current sports economy. between segments. As women's sport cools in 2025 (seven per cent), overall global growth attention dilution, format saturation and competition from new platforms. Rather than driving