expand in 2025, reaching $52.6 billion with 11.7% year-on-year growth. This is remarkable given China's continued decline in birth rates, include maternity exercise and yoga products, approach to maternal and infant wellbeing. On Tmall, disposable changing mats led growth platform in this category with $21.5 billion in sales and 39.4% growth, 0vertaking Tmall with a striking 560% increase, followed by ($21.0 billion, down 6.4%).JD.com also grew special formula milk and maternity skincare, solidly at 9.4% to reach $10.2 billion. Parents indicating demand for specialized, premium