Although the number of exporters increased to 6,824 in 2020 from 4,451 in 2012, the average number of products and destinations reached by exporters has consistently declined over time. The 2012. This indicates firms are becoming less diversified. Similarly, the number of countries reached by the average exporter has declined to 2.2 in 2020 from 2.8 in 2012. This is fewer than for Malawi, Senegal, and Tanzania, where firms export to an average of at least four countries. Each exporter Uganda and Tanzania (World Bank, 2023d). percent tariff and, hence, they double or triple the costs of internationally traded goods over domestic 17 Trade costs capture the cost faced by countries when trading goods across borders, in excess ofthe costs that the same goods face when traded domestically. Implicitly, trade costs cover the full range of costs associated with trading, including transportation and distribution costs, tariffs and nontariff barriers, costs of information and contract enforcement, legal and regulatory costs, as well as the costs of doing business across cultures, languages, and economic systems (Source: World Bank, 2023d).