Leisure E-commerce Market Size & Platform Share (USD)
The leisure category—encompassing snacks, platform in leisure with $23.1 billion in sales, growing 22.3%. Tmall saw a significant 14.6% modestly to $57.4 billion in 2025, up 3.4% decline, while JD.com grew 3.9%. The shift year-on-year. While this represents the slowest growth among the seven categories analyzed, content—taste tests, unboxing videos, and