Figure 14: Medium Sedan average prices (100 basis)
outliers being the Volks Jetta at ~240k, and the Honda Civic (with one model at around 250k and another at around 430k). We see that the Jetta and Sentra initially expensive models like the Civic and the Corollla Altis Premium ), gaining some share After that, we see the launch of the BYD King GL model at ~175k and the KING GS at ~187k in July 2024. We don't exactly see a price reaction in the Medium segment, but we do see a market share loss over time, specially with the price cuts for the King GS and GL of around 10k later on in May 2025, which seems to impact directly the Cruze's prices, and the model goes out of commission shortly after. SUV models from Volkswagen and Renault, that being the Volkswagen Nivus, Taos, Tiguan and T Cross and the Renault Duster and Kardian. As we see, there seems to be