→ Share of retail Meta spending attributed to Advantage+ slides in Q1. Advantage+ sales campaigns, once known as Advantage+ shopping, rose in prominence after launching widely back in 2022, peaked at 38% of all retail Meta ad spend in Q1 2025. This shared has since declined deploying Advantage+ sales to some extent. → One third of all Instagram ad impressions now come from Reels. Reels video ads accounted for just 19% of all Instagram ad impressions back in the first quarter of 2025, but one year later these placements now account for 33%, the highest share ever observed for Tinuiti advertisers. Feed placements, which accounted for the highest impression share of any Instagram ad placement as recently as Q4 2023, now account for just 26% of ad impressions, lagging far behind both Reels and Stories placements.