online. Many pet owners like the option of calling their veterinary clinic to make an appointment. It makes urgent vet clinic appointments? (e.g. routine view their pet as one of their best friends, and more children9. That means when they are concerned, they However, when much of the communication between care needs, it is clear that pet owners want to be able to interact digitally. This frees up customer appointment, with significant numbers of pet owners booking system. The results are again similar for both UK and Australia, though there is even more appetite 9 https:/www.purina.co.uk/news/pets/family-members-data-study