→ After relative CpM decline for Prime Video, Netflix enjoys pricing lead across After spiking during the Q4 holiday shopping season, average CPM for Prime Video ads relative to other traditional streamers dipped roughly 18% from quarter to quarter in Q1, putting it closer in line to its level throughout the first three quarters of 2025. Netflix maintained a 141% advantage over the streaming CPM average in Q1, while both HBO Max and Disney+ saw relative drops closer in scale to Prime Video. Across streaming video ad services excluding YouTube, TV screens accounted for 67% of advertiser spending 6% year over year across all devices in Q1, it was l1% higher on TVs.