from the total cigarette market size each year. consumption estimates from WAAS International (2021-22), GFK (2023- into an approximated illicit market of 150 million packs in 2019. before rising by a further 10% to 285 million packs in 2021. introduction of the higher fixed excise rate component in June 2024. Specifically, illicit volumes rose by 22% to 237 million packs in 2024 before rising by a further 19% to 282 million packs during 2025 YTD. illicit market size of 338 million packs in 2025. Given the assumptions made, this would mean the illicit market size had Data was not available for 2019 and 2020. In the absence of data for these years, it as was assumed that the total market size was the same as in 2021.