In this section, the focus shifts from payment acceptance to payment metrics and tactics, specifically which metrics and performance indicators merchants consider most important to their business, as well as how they are using advanced tools such as payment tokenization to maximize, efficiency, security, and customer satisfaction. Out of 14 payment metrics tested in this year's survey, two stand out as most important to merchant payment professionals: payment success rate* and revenue. efficiency and profitability in this part of the business.
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