The Indian digital advertising industry closed 2024 with a market size of Rs 49,251 crore, reflecting a growth rate of 21.1% compared to 2023. Digital media is expected to continue outpacing other advertising forms, driven by key factors such as social media, video platforms, and Al-driven ad placements. These elements are projected to contribute to a 20.2% growth in 2025, with the digital advertising market expected to reach Rs 59,200 crore by the end of the year. This growth underscores the ongoing dominance and expansion of digital channels in the