(Proclamation 1112/2019) in 2019, thereby introducing smoke-free public spaces; banning advertising, promotion and sponsorship; introducing regulations related to health warnings on packaging; and banning the sale of e-cigarettes and heated tobacco products, amongst an ad valorem tax in addition to a fixed charge per pack of cigarettes, as · 30% ad valorem rate based on factory gate prices. The new regime pushed the excise burden sharply higher, with the average excise per pack1 rising by more than 200% in 2020. fixed rate component was lifted to 20 birr per pack. 1.This was calculated based on the excise paid and pack volumes sold as reported by NTE.