YouTube (brand value up 32% to USD38.4 billion) is now the strongest U.S. brand, overtaking Nike in this year's ranking, with an improved Brand Strength Index (BSI) score of 95.3/100, driven by improvements across several key markets, and an AAA+ rating, According to Brand Finance's market research, respondents across credibility, appeal, consideration, and advocacy, reinforcing its position as one of America's most influential digital platforms. the US 500, overtaking Google, with a BSl score of 94.7/100 and an AAA+ brand strength rating. in Asia, particularly in Japan and China. In Japan, performance improved across all key brand metrics, while stronger scores for appeal, consideration, and advocacy drove growth in China. Performance in