图1:2024–2025年 engagements 增长对比
格,fomats and audience behaviour. fans but to remain authentic to the sport. 国Heinterr铂板o滑a联&S而oswb波rde团erat的务年Is际联nkeda整体笛4名,I highestaperfornniVinter IF: #4 overall, #1 on Instagram. They climbed +11 pla名es,m有kn首植s长面g联长grc命vth最量的gi的ilar化s亿的脂s与下ey dii首e specific channels/longer-form content. FIS 有as njoye co葡sste前$potomSoca作s稳它的s,rerfainfinginl te/top 通实esa迪f短购hi动n.mhey妙橙随e成锁的h程a塑造英d雄gh角 spots,FIS treats Chinese platforms as a distinct digital ecosystem that 霜ie妞b匕的格或ats合partkershisa创 低rtors. Ah前尔精纳@6庇前,2026将S尔感命湘e重的G阳as t优谢的r 重s点晟大命o前伦配,Theit依s核as邓的商yg帕髓后iscovery while maintaining strong engagement with core winter sports audiences. engag角触t乐神ress5hjnese。platfpr的si标c退ing国o触yn银edhote其期 maments神ccessi量eontextyee数rquncacare期ress。 disciplines.' - Benjamin Stoll, Director of Digital and Innovation at FIS. 1. Ca础函t的is金战璐erm粉丝神重anc发涌道nities than native storytelling and creator collaborations. 2. At过ete灵钙驱动的领本ell松建 beikdiaglre海敏敏色和a莓ters and 3. 续额验ou测或新格ent金舶化化é就疏g和ew法ormats, partnerships storytelling formats and branded content series.