Figure 15: Investor Expectations for Price Adjustments by Sector in 2026
In 2026, domestic investors expect distinct price appreciation for assets with proven growth potential, particularly offices and logistics. More than half of respondents forecast that prices for major sectors, except for retail, will rise this year. The strategic influenced valuation outlooks, with 88% of respondents anticipating price increases— the steepest upward trend across all asset classes. value-add strategies. Approximately 54% of respondents expect price increases for value-add assets, with a majority anticipating significant gains of 10% to 30% or more, highlighting the focus on maximizing value through asset enhancement. Core offices also demonstrated strong downward rigidity, with 90% of respondents indicating that prices would either rise or remain at current levels. regarding a market downturn. 56% of respondents forecast an increase in asset prices, with a high proportion expecting a rebound of 10% to 30%. This is interpreted as a reflection of stabilized supply and demand, alongside expectations for rent growth as the oversupply issue gradually eases and the e-commerce market continues to expand. For hotels, which have seen increased transaction activity following a demand recovery, and co-living, which is emerging as a new residential format for the younger generation,