The Indian advertising industry grew by 6.3% in the previous year, closing 2024 with a market size of Rs 1,01,084 crore. This growth was primarily driven by the general and assembly 2025, the ICC Champions Trophy, and the Asia Cup 2025, along with other cricketing events, expected to be key growth drivers this year. These events will offer significant opportunities for brands to engage with diverse audiences, ensuring the industry's continued upward
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